1. Sustainable Market Potential: At Salem Ventures, we seek investment opportunities with significant market potential in sectors that align with our mission and values. We carefully assess the size of the target market, its growth rate, and its long-term sustainability to ensure we invest in industries that have a positive and lasting impact.

2. Financial Viability and Performance: We prioritize investments that demonstrate strong financial viability and performance. Our evaluation includes rigorous analysis of key financial indicators such as revenue growth, profitability, cash flow generation, and financial stability. We prioritize companies that exhibit robust financial health and have the potential for long-term success.

3. Scalability and Growth Prospects: We actively look for investments with scalable business models and exceptional growth prospects. We seek opportunities where companies can expand their operations, increase market share, and enter new markets or verticals. Our aim is to support companies that have the potential to achieve substantial growth and create sustainable value.

4. ESG Integration: At Salem Ventures, Environmental, Social, and Governance (ESG) factors are integral to our investment decisions. We prioritize investments in companies that share our commitment to sustainability, environmental stewardship, social impact, and responsible corporate governance practices. We aim to support businesses that promote positive ESG outcomes and contribute to a more sustainable future.

5. Positive Impact Potential: We are dedicated to investing in companies that have the potential to generate meaningful positive impact. We carefully evaluate the company's ability to address pressing social and environmental challenges, contribute to sustainable development, and align with our impact goals. We believe that by investing in impactful ventures, we can drive positive change in society and the environment.

6. Experienced and Values-Driven Management: We value experienced management teams who share our mission, values, and commitment to sustainable practices. We carefully evaluate the capabilities, track record, and values of the leadership team. We believe that strong, values-driven management is essential for driving long-term success and achieving both financial and impact objectives.

7. Competitive Advantage: We actively seek investments that possess a competitive advantage. We look for companies with unique attributes such as proprietary technology, intellectual property, strong brand recognition, or a differentiated business model. We believe that a sustainable competitive advantage is crucial for long-term success and value creation.

8. Risk Assessment and Management: We conduct thorough risk assessments, considering both financial and non-financial risks. Our evaluation includes market risks, operational risks, regulatory risks, and ESG-related risks. We carefully analyze the company's risk management practices and their ability to identify, mitigate, and adapt to potential risks. Our aim is to invest in companies that have a comprehensive understanding of risks and implement effective strategies to manage them.

9. Exit Potential and Liquidity: We consider the potential for a successful exit from the investment. We assess the company's potential for future IPOs, trade sales, or secondary offerings. Our objective is to ensure liquidity for our investors while supporting the sustainable growth of portfolio companies. We carefully align our exit strategies with our long-term investment goals and the interests of our stakeholders.

10. Cultural Fit and Partnership Alignment: We value cultural fit and seek investments where there is alignment between Salem Ventures and the investee company. We prioritize companies that share our values and demonstrate a strong commitment to sustainability and responsible business practices. We strive to foster collaborative partnerships where we can actively contribute our expertise and resources.